New York State Donate Life

Character development for a state government campaign to encourage New Yorkers to become organ donors.

Working with Lifeblood Creative Strategies, we developed a crew of characters to add a light, humorous touch to a heavy subject: a campaign to remind New Yorkers to check a box and potentially save a life.

Creative Direction + Illustration: Erica Gorochow
Animation: Terra Henderson, Ana Kim, Michelle Higa Fox
Produced: Jen Vance
Agency: Lifeblood Creative Strategies
CD: Scott Tanelli
Copywriter: Ben Lay