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The Fundamental Elements of Design

The Fundamental Elements of Design started as a commission as an internal video for a fortune 500 company. The video attempts to answer what makes a brand iconic by taking viewers on a design 101 journey. 

Direction, Design, Illustration, Animation, Writing
CREDITS:
EP, Writing: Karl Sluis
Music + Sound: Michael Coffman
THANKS:
Todd Thoenig, Ben Rudlin, Adrian Letechipia, JD Yepes, Debbie Millman
FEATURED:
Shortlisted 2012 Vimeo Festival, Vimeo Staff Pick, Motionographer, Stash, Fast Co. Design, AdWeek, Core77, Gizmodo, Devour