IDEO.ORG + Financial Coach Bot
Ideo.org’s Prosperity initiative focuses on designing tools that service low-income communities with the goal of financial empowerment. We worked with ideo.org to develop a character to anchor a coaching chat bot: a digital pal who could check-in on the regular, working in tandem with human advisors. As users work through their fiscal education journey, this character offers encouragement, advice and nudges to stay on track.
text message copy for demonstration purposes only
Client Direction: Yifan Francis, Rafael Smith, Sommai Pham